The Digital Accelerator Program
Help your agency embrace a digital DNA—and reap the rewards
Today, digital is becoming the dominant means of communication. The relentless development of mobile, social and digital technologies, networks and platforms has created a new marketing landscape, full of challenges and opportunities for agencies such as yours. Audiences are flocking to those who engage in savvy, digital outreach. So, clients expect your agency to cultivate an effective digital dialogue with their audiences.
This shift is coined “Digital Disruption.” And, it is blowing away the boundaries between marketing disciplines. In fact, client budgets are being funneled into digital projects—often at the expense of traditional media budgets. This transition is expected to continue over the next five years.
As an owner or CEO of a communications agency, it is essential to make an in-depth transition to digital. Given where the industry is headed, agencies will either evolve or erode. Naturally, evolution requires an investment. But, it’s no different than investing in modern computers 30+ years ago. And, could you imagine working without a laptop today?