My Business Confidante: One-to-one counsel for agency owners from former agency owners and CEOs
My Business Confidante provides an objective, expert listener and advisor for helping agency owners solve problems and manage their marketing communications firms. This service delivers exceptional ROI for an affordable monthly retainer.
Our expert counselors will help you overcome challenges and leverage opportunities.
As an agency owner, you face a fast-moving, non-stop stream of major decisions which must be made. These decisions will affect your firm and, ultimately, your personal future and financial well-being.
“I can’t get my senior team aligned with my vision.” “We’ve fallen behind in our ability to compete for new business.” “One of our senior leaders is highly talented but keeps creating problems with other people here.” “No matter what we do, we’re just not growing the way we should be.”
Or… “Is my bonus program accomplishing the agency’s long-term goals?” “Is now the time I should start thinking about selling?” “How will I eventually exit my agency and monetize my life’s work”.
There will always be problems to solve, risks to consider and opportunities to seize. You don’t have to do it alone. We can help.
Who can you turn to? Who can you trust?
Owning an agency can be a lonely business. After all, it’s your agency… your money… your future… your legacy. Frequently, there’s no one else at the firm who can reliably provide unbiased, agenda-free and trustworthy counsel when you need it most. For that reason, many agency owners turn to outside advisors who unfortunately may lack the deep agency experience required to be truly helpful.
Have you ever felt the pressure and occasional anxiety of having to make potentially agency-changing decisions completely on your own? Even the most experienced, self-confident leaders can have these feelings.
As if the job isn’t already tough enough, we all continue to confront the COVID-19 crisis, economic uncertainty and social upheaval.
This is where an experienced and objective advisor comes in.
When dealing with ever-present client, new business, talent and operational challenges… or thinking through new ideas and opportunities… owners often find value in sharing the burden of leadership with someone who has lived through and truly understands the challenges of agency life.
Prosper Group’s My Business Confidante service provides direct access (both scheduled and whenever a need arises) to the most appropriate of our highly experienced team of former agency owners, leaders and CEOs.
Today’s pressures can best be addressed by being able to calmly weigh the evidence, act rationally and confidently make sound decisions critical to the future of your agency. Our team can offer objective counsel without self-interest and be trusted to maintain discretion.
My Business Confidante works. On average, our clients who use this program have been growing revenue at +25% per year with rapid increases in profitability.
My Business Confidante – Your one-to-one resource for confidential counsel, ideas and accountability.
We work only with the owners and principals of marketing communications agencies. Whatever the thorny issue or opportunity might be, there’s an excellent chance we’ve been there before.
We will:
Provide steady guidance during these turbulent times.
Suggest new and exciting initiatives that can become quantum leaps for your agency.
Deliver a 360-degree perspective on where agencies need to be heading in revenue growth, talent, social media, tech, creative, digital/data transformation and more.
Help you develop priorities and hold you accountable for executing them.
Provide guidance on longer-term challenges such as succession, exit and monetization of your agency… all at the right time.
Be objective about everything, always.
We are listeners, coaches, teachers and advisors. Please contact us at any time to discuss My Business Confidante. Learn how we can help you by providing a sounding board and objective advice. You can turn to us.
We’re here to help you succeed.
Prosper Group exists to help the owners of independent marketing communications agencies achieve their ambitions and maximize the value of their life's work.
Our team of former agency leaders and owners focus their deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.
Developed by Alex Halbur/Partner & Managing Director, John Seng/Senior Counselor and Mark Johnson/Senior Counselor